There are few stores that I enjoy browsing more than ‘Best Buy.’

Their buyers bring in an interesting selection of product and it is displayed in a way that encourages you to touch, play and learn.

That’s why I was so surprised to see this…

Yes.  That’s right. Office chairs secured to displays several feet off the ground.

Would you buy a chair that you couldn’t sit on?  I wouldn’t either.

And when they don’t sell, will the buyer decide that chairs were a bad idea or will they consider the possibility that they were simply displayed poorly?

My point is this… when you bring in a product, it is important to design the display in a way that makes it easy for customers to become familiar with a product and decide if they would like to buy it.  In this case, there’s no way that goal is accomplished.

Another point might revolve around wondering why a company known for dominating categories would bring in only 2 sku’s?  If their own buyers don’t look like they care about a product line, then why should we?

Look at things from a customers point of view and you are more likely to get where you want to go.

Marc